We Do The Marketing, You Send It To Your Customers!
ECL provides optional marketing support to assist licensees in both increasing their aftermarket sales along with showroom traffic.
“So when your customer is ready for a new cover, a replacement filter, or even a new hot tub or swimming pool – you will always be remembered”.
Each month a series of email blasts, blogs, post cards and other marketing material are made available to our licensees. These services are optional and for a small fee can be customized for each licensee. Some of the marketing messages will be sales orientated to increase sales while others will be designed to encourage usage by highlighting the wellness and lifestyle benefits of hot tubs along with providing enhanced education on proper maintenance.
ECL does not have any access to your database so all email blasts and mailings are done by the licensee. ECL does provides the template for Email Blasts and other marketing material along with the support to customize it for the licensee to send. ECL with also assist licensees on approved mailing companies to utilize.
ECL offers licensees without a website a very inexpensive website development solution. After filling out our website questionnaire, in one week you will have a professional website, with instructions and support on how to maintain it. For licensees with existing websites ECL can assist on providing enhancements and improvements.
MAJOR BENEFIT: Licensing the ECL site will help to elevate the SEO of your existing website!
Mailing List Assistance
The most important asset owned by any hot tub retailer or service organization is their data base of customers. ECL can provide licensees with the names of national organizations to assist licensees in converting a large percentage of their existing databases with only names, addresses, and phone numbers to include the valuable email name.